Platforms updates | January

Platforms updates | January

The most influential digital platforms are constantly being updated, each one seeking to offer more rewarding experiences for both users and advertisers. In this article, we will explore the most important updates in January, analyzing how they can benefit brands and generate successful results. These updates primarily focus on changes in audience targeting, ad placement, and user experience. Keep reading to learn more about these changes.

What's New on X

Target Premium Subscribers:  

X presents a new type of segmentation that allows you to reach audiences of premium subscribers. You will also be able to reach a high-quality audience of influential people. 

Card Headlines:  

Card headlines have returned to the platform. This means that you will be able to see them at the top of the image or video, starting from the bottom left corner, and the URL will now appear at the bottom of the post. 

Optimized Targeting:  

This feature is specially designed to generate sales objectives, which will allow your brand to reach people beyond your base audience.  

The Latest on TikTok (Beta):

Smart Performance Campaigns with Multiple URLs:  

This update allows you to promote multiple products using different landing pages. Additionally, it will allow you to understand the consumer’s behavior on the website or customize website content for each video in your campaign.

Post Roll Ads:

 This is a new ad placement that you'll see inserted at the end of organic videos that are 60 seconds or longer. 

Meta Updates 

Multiple Advertiser Ads on Facebook Reels:  

Meta made a change focused on Reels, where its main objective is to help brands be discovered by more people who are interested in making a purchase. With this update, you will be able to deploy ads from multiple advertisers in different locations: Facebook Feed, Stories, Watch, and Instagram Feed. 

User Experience of Creating Custom Conversions and Custom Audiences:  

The user experience has been updated! Now, advertisers will be able to manually input values, considering the exact name in the events module to define parameters on the platform. 

These updates reflect the growing competition for the attention of global audiences. This month, platforms focused on brands' ability to reach new and existing audiences and their interaction with them. By testing these updates, you will be one step closer to achieving efficient results in your campaigns, so do not hesitate to put them into practice. Stay informed about new updates and take your brand to the next level!